Will Gen Z make malls trendy again?

Consumer trends are constantly changing with the times. What is cutting edge today is only tomorrow away from being passé. A recent article from Bloomberg reported on some interesting findings from a recent study showing today’s youth, commonly referred to as Generation Z is bucking the trend of online shopping in favor of in store experiences.

Around 95 percent of them visited a physical shopping center in a three-month period in 2018, as opposed to just 75 percent of millennials and 58 percent of Gen X, according to an International Council of Shopping Centers study.

Bloomberg – Millennials Tried to Kill the American Mall, But Gen Z Might Save It