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Will Gen Z make malls trendy again?

Consumer trends are constantly changing with the times. What is cutting edge today is only tomorrow away from being passé. A recent article from Bloomberg reported on some interesting findings from a recent study showing today’s youth, commonly referred to as Generation Z is bucking the trend of online shopping in favor of in store experiences.

Around 95 percent of them visited a physical shopping center in a three-month period in 2018, as opposed to just 75 percent of millennials and 58 percent of Gen X, according to an International Council of Shopping Centers study.

Bloomberg – Millennials Tried to Kill the American Mall, But Gen Z Might Save It

https://www.bloomberg.com/news/articles/2019-04-25/are-u-s-malls-dead-not-if-gen-z-keeps-shopping-the-way-they-do


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