About Taiga

Our Story

We founded Taiga with a goal to bring enterprise quality business intelligence and analytics to all levels of the convenience store industry. We believe that data is the key to understanding and without taking advantage of all you have access to, there's no way to see a full picture.

Taiga's core team of entrepreneurs previously built a successful software company that worked with some of the largest resorts in the hospitality industry. In their experience working with large resorts, they developed a unique expertise in managing large amounts of data as they integrated with reservation, point of sale, housekeeping, tee time, catering and other complex systems. After exiting in 2016, we've joined forces again to develop Taiga's business intelligence platform for the convenience store market.

My team was skeptical about adopting a new software system, but now that we have experienced the power of real-time data in our business, we will never go back

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Jason Wittekind, COO of Triumph Energy

It’s so much easier to keep an eye on my stores as I travel around the region.

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Director of Operations, 38 Store Chain

My suppliers always knew more about my stores than I did. It’s changed my entire assortment strategy.

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Director of Merchandising, 18 store chain
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Anthony Cowart
Senior Software Engineer

Tony has nearly a decade of experience developing highly sophisticated distributed technology systems. Prior to joining Taiga, Tony managed a fleet of nearly half a million connected devices while maintaining millisecond precision. Tony lives in Indianapolis, Indiana and enjoys fitness, beer, and a good tenderloin sandwich.

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Bill Ivers
CRO & Co-Founder

Bill is an experienced entrepreneur and investor focused on SaaS companies disrupting underserved markets. Prior to joining the Taiga team, Bill was President and Co-Founder of Clubessential where he led sales, marketing and business development. Bill is an avid golfer and loves the great outdoors. He currently resides in Austin, Texas.

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Brooke Tostenson
Marketing Manager

Brooke is a business professional with an emphasis on cultivating genuine and authentic relationships with clients, prospects, & co-workers. Prior to Taiga, she worked in property management and sales. Brooke lives in Dallas, Texas where she enjoys going into the city on weekends and exploring new restaurants, shops and sporting events with her husband and dog.

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Greg Oakley
COO & Co-Founder

Greg leads implementation, finance, human resources, and customer service at Taiga. If you have partnered with us, there’s a good chance that you've worked with him. Prior to founding Taiga, Greg led Clubessential's software initiatives in resort technologies and helped to open a new market for the company. In his spare time, you can find him at one of his kids sporting events, trying new barbecuing recipes, and boating on one of Cincinnati's nearby lakes.

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John Oakley
CEO & Co-Founder

As Taiga's CEO, John is aligning disruptive SaaS technology, operational strategy, and AI to bring SaaS BI the independent c-store industry. Under John's leadership, Taiga is rapidly becoming the thought leader and market leader in this category within the c-store industry. He started his career at Clubessential where he grew from Software Engineer to become the company’s Lead Architect prior to exit. John lives in Cincinnati, Ohio and enjoys spending time with his family, camping and hiking.

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Jonathan Allsop
Market Researcher

Jonathan is a business professional with several years of experience in the marketing field. Prior to being at Taiga, Jonathan worked in the CPG industry where he focused on brand maintenance/performance, and product innovation. Jonathan is also an active actor in Chicago, Illinois.

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Matt Gattiker
CTO & Co-Founder

Matt drives all of Taiga's technology initiatives while focusing on effective scaling and long term success. Prior to founding Taiga, Matt spent over a decade with Clubessential where he became the lead developer for the company’s software and managed all aspects of the company's internal and hosted infrastructure. In his spare time Matt likes to smoke meats, tinker with electronics and enjoy the Cincinnati brewery and restaurant scene.

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Miguel Mata
Sr. Regional Sales Representative

Miguel is an International business professional with experience in sales and marketing strategy development. Passionate about making connections with others, new technologies and forward-thinking industries. Adaptable and efficient team player with excellent communication skills at all levels. Miguel loves to travel, surfing and electronic music. 

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Nick Kratzenberg
Regional Sales Representative

Nick is a business professional with experience in sales and account management. Prior to Taiga, he worked in the healthcare industry where he led several revenue cycle management teams. He currently lives in Kentucky where he enjoys playing golf, attending sporting events, and boating on the lake.

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Thomas Cannon
Data Scientist

Thomas is a data professional with years of experience creating proven and novel data products. Thomas joined Taiga with a background in Astrophysics, Data Science, and engineering data pipelines. Thomas lives with his wife in Austin, Texas where he enjoys the outdoors, tinkering in the garage, and action sports.

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Erin Magner
Product Trainer & Analyst

Erin is an industry professional with two years of technical training experience. She believes people are given the correct tools, they can accomplish anything and takes this belief into all of her work. When not in the office, she enjoys walking her rescue-pup, going to the aerial gym, or spending time outside kayaking and hiking.